The Project: This year I had the privilege of working on the Reinventing MI Retirement initiative that Governor Snyder put into effect. The Michigan Department of Insurance and Financial Services was one of the lead departments on this project. I worked closely with DIFS to create a logo and program for the event. The Reinventing MI Retirement initiative included workshops and financial check-ups at 9 locations in the state of Michigan.
The Design: Using the color scheme DIFS already had was important to the Department. They were also inspired by some of the elements that are used in the ‘Pure Michigan‘ logo. Since the event had a financial theme I kept the logo simple and modern. For the program I explored different shapes we could use to integrate the color scheme and I also focused on organizing the content of the program so it would be easy to read.